sustainable solutions
home | what we do | case studies | clients | who we are | resources | connect

What We Do

Sustainable Solutions recognizes that every organization has unique disciplines, processes, and cultures that influence its impression. Our team works closely with you to provide services that embrace your culture, mission, industry and people. We get to know and understand your business and operation, and then custom-craft a results driven plan for your sustainability initiative and how best to capitalize on those results.

CORPORATE SUSTAINABILITY

Whether you are looking to plant your first seed or design a complex global strategy, we can help!
Sustainable Solutions can assist your understanding of sustainability and the social, economic, and ecological benefits of going green. Our comprehensive expertise supports your business' quest for sustainable success with services and programs that are credible, measurable, and profitable. Our methods are simple, concise and designed to provide a competitive stepping stone for your business. Our theories and concepts are attainable and fundamentally flexible, based on individual impacts and your organization's level of commitment.

· Strategic Planning
· GHG Inventory
· Lifecycle Assessments
· Waste Reduction
· Water Reduction
· Policy Analysis
· Associate Engagement Programs
· CSR and Sustainability Reporting
· Product and Packaging Analysis
· Educational Programs
· Certification Process Guidance

LOCAL GOVERNMENT SUSTAINABILITY

We believe that truly sustainable cities are more desirable, more attractive, and provide better economic opportunities for businesses and citizens. Local government can be the catalyst to achieve sustainable communities. Our team has worked with some of the region's leaders in sustainability including Chattanooga, Nashville and Cookeville, TN. We can guide you through the evaluation and certification process that will best enhance your value uniqueness. Our strategies range from innovative to low cost and are composed of both GHG reduction strategies and carbon sequestration methodologies.

· Climate Action Planning
· GHG Inventory and Benchmarking
· Carbon Reduction and Sequestration Strategies
· Ecosystem Services Analysis
· Outreach and Education
· "Green" Grant Facilitation
· Green Certification Evaluation and Guidance

 

STRATEGY & DEVELOPMENT

The journey to sustainability requires commitment and is often new territory for businesses. Sustainable Solutions provides guidance and support through each phase of the process for businesses to align sustainability initiatives with core business. Our team can design and facilitate integration strategies to engage your stakeholders in going green and attract new business.

· Strategic Planning
· Business Development
· Sustainability and Core Business Alignment
· Sponsor/Partner Relations

 

MARKETING & COMMUNICATIONS

As the appetite for green products and services grows, the eagerness to capitalize on this market increases as well. Sustainable Solutions' comprehensive services that include sustainability programs as well as marketing and communications, ensures that organizations going green are authentic and sound in their claims. We are committed to true green and offer expertise to determine appropriate green branding, marketing, and messaging that is genuine without "greenwashing."

· Experiential Marketing
· Concept Creation
· Branding Architecture
· Identity Programs
· Event Production and Onsite Management
· Visual and Verbal Expressions
· Content Development
· Advertising and Marketing Plans
· Spokesperson Representation
· Formal Presentation Creation and Delivery
· Website Concept Design


Green-wash (gren'wosh') - verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

Experiential Marketing is fast becoming the single most powerful marketing tool, and is a specialty of Sustainable Solutions. This outreach appeals to consumers' rational and emotional buying triggers, and is most often associated with the multi-sensory, live brand experience. Its cornerstone is connected meaning and relevance. The brand message and/or experiences are designed to have a high degree of relevance to the audience and a high degree of relevance to the brand being advertised. This aids in brand recall, and because media channels are hyper-saturated, there is increased demand to be able to utilize experiential marketing to build brands and influence consumer decision making.